I went to the Apple Store in Westfield today to have a Genius look at the faulty Sleep button on my iPhone. When I got to the Store twenty minutes early I nodded and smiled to the waiting groups of assistants near the door, none of whom tried to get in my way beyond saying hello as I passed. I made my way to the MacBook Airs to have a play, and launched the Apple Store app on my iPhone. The app noticed I’d arrived for my appointment and offered to check me in. Yep, thanks.<\/p>\n
Back to those Airs. So thin, so light; they are so choice. If I had the means I very probably would pick one up. Although, perhaps a 15″ would be better for me. There’s no hurry. And, to be fair, I have no need whatsoever so I’ll just wait and see what comes out next year and then find another reason to put it off again.<\/p>\n
However, before I can start poking through About This Mac there’s a buzz in my pocket and a notification lets me know they’re ready for me at the Genius Bar where Jonathan will be helping me. And fifteen minutes early too; that’s a first, although the whole of Westfield seems a little quiet today.<\/p>\n
As I head over to the Bar to seek out Jonathan I’m easy to spot but nonetheless a red-shirted Genius hanging out at the end of the bar catches my eye and calls out my name, waving me over.<\/p>\n
“The system works!” he jokes, catching my smile.<\/p>\n
Jonathan has a look at the phone, verifies the issue, ticks some boxes on his iPad and heads off to get me a shiny new handset.<\/p>\n
What impressed me about this trip was not the resolution to the issue itself, but how Apple keep you involved in the appointment process and create a bond directly between you and the Genius before you even see each other. Personal touches like this are why I enjoy going to Apple Stores, even when it’s just to get a repair done on a faulty bit of kit. Are there many other companies whose retail experience leaves you feeling this way?<\/p>\n","protected":false},"excerpt":{"rendered":"
Going to an Apple Store can be fun, even to get something fixed.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[362,7],"tags":[378],"yoast_head":"\n