{"id":3252,"date":"2013-01-11T12:15:10","date_gmt":"2013-01-11T12:15:10","guid":{"rendered":"http:\/\/myglasseye.net\/news\/?p=3252"},"modified":"2013-04-06T19:46:57","modified_gmt":"2013-04-06T18:46:57","slug":"creation-consumption-post-pc-world","status":"publish","type":"post","link":"https:\/\/myglasseye.net\/news\/creation-consumption-post-pc-world\/","title":{"rendered":"Creation, consumption &#038; the &#8216;post-PC world&#8217;"},"content":{"rendered":"<p>I am getting frustrated with continuing arguments over whether the iPad, or tablets in general, are capable of &#8216;content creation&#8217; or whether they are only good for &#8216;content consumption&#8217;; and what &#8216;post-PC world&#8217; even means when PCs are still the most used device in professional computing.<\/p>\n<p>The whole &#8220;is it any good for content creation?&#8221; question needs to be taken out back and quietly disposed of &#8211; for one thing because the answer is &#8220;Yes&#8221; (that&#8217;s why there&#8217;s so many text editors, photo editors, drawing apps and music apps available in the App Store), and for another thing because the question is a classic strawman, limiting respondents to a binary answer that doesn&#8217;t accommodate all the options.<\/p>\n<p>iPads are, I would wager, largely bought by average members of the public. How many average members of the public &#8216;create content&#8217; on any device at all, even on their desktops and laptops? Just because a lot of people don&#8217;t create content on the device does not by any means relegate it to being purely a consumption device by default, and yet that seems to be the argument so many critics subscribe to.<\/p>\n<p>A much better question to ask, if we&#8217;re going to analyse how the iPad is used, is &#8220;how can it be used to assist you in your job or hobby?&#8221; or to spell it out, &#8220;how can it be used for things other than reading books, watching videos, listening to music, and other activities typically referred to as &#8216;consuming content&#8217;?<\/p>\n<p>(And don&#8217;t get me started on the glibness of reducing the appreciation of an artists work into mere &#8216;consumption&#8217; of their &#8216;content&#8217; &#8211; I imagine the sorts of people who use the phrase willingly as soul-less shallow husks of humans. Just so you know.)<\/p>\n<p>Off the top of my head, here&#8217;s a few that are neither creation nor consumption as usually defined in this argument:<\/p>\n<ul>\n<li>using it as a teaching aid<\/li>\n<li>making photo selects during a shoot<\/li>\n<li>taking payment via Square<\/li>\n<li>flogging wares on eBay<\/li>\n<li>running a stocktake from a spreadsheet<\/li>\n<li>using a reference book\/app specific to your vocation (hello doctors and pilots!)<\/li>\n<\/ul>\n<p>Why ask this question of tablets, anyway?<\/p>\n<p>Let&#8217;s take an average multi-functional office in an average industry that doesn&#8217;t focus on creation (think &#8216;The Office&#8217; if it helps) in which everyone uses a computer for variety of officey-things, such as analysing finances, making purchases, organising shift patterns, closing deals, chasing leads. Whatever. I don&#8217;t work in this (or any) office so I don&#8217;t have much experience, but you can&#8217;t tell me that everyone in that office that uses a computer in some way for their work would categorise everything that they do that isn&#8217;t &#8216;consumption&#8217; as, by virtue of it being the only other option, &#8216;creation&#8217;. Their computer is a tool.<\/p>\n<p>If you wouldn&#8217;t demonstrate a computer&#8217;s validity as a tool by asking &#8220;But can it do content creation?&#8221; why is it appropriate for a discussion of tablets?<\/p>\n<p>Of course, just because you <em>can<\/em> do something work-related on a tablet doesn&#8217;t always mean you would want to. I could perform tweaks to my RAW photos on an iPad using Snapseed, but unless I need to in order to send a client a shot quickly, I&#8217;d rather just wait till I got home and put them through Lightroom due to the extra power, screen space, functionality and finesse of control.<\/p>\n<p>Instead I use my iPad on a shoot to transfer photos, review them with the client and make selects there and then while still shooting. I&#8217;m not creating content with it in this instance but it&#8217;s still a valuable work tool and far more than the dumb consumption device it&#8217;s often made out to be purely because a sizeable segment of users do nothing else with it.<\/p>\n<p>(I could do this on a MacBook Air and gain powerful on-site editing, but I rarely need the editing, it&#8217;s harder to pass around, and the client navigates it less intuitively without my guidance, so I don&#8217;t.)<\/p>\n<h3>The Post-PC World<\/h3>\n<p>That&#8217;s another phrase that&#8217;s getting everybody riled up for nothing, &#8220;the post-PC world&#8221; &#8211; it&#8217;s a currently-hot phrase often used by those looking for a zippy buzzword to tie their computing article to, but it&#8217;s been mis-appropriated or at least misunderstood ever since it was handed to them on a platter by some cunning tech man (Steve Jobs?) looking to neatly highlight the shift in computing trends towards tablet-like devices.<\/p>\n<p>The way it&#8217;s being mis-used to portend the imminent death of the desktop or laptop is not how it was intended, in my opinion. It doesn&#8217;t mean we are in a &#8216;PC Is Dead&#8217; world, because it&#8217;s clear the PC is not dead at all. It means we are in a world where PCs are no longer the only way to compute. Tablets, particularly iPads I guess because that&#8217;s all I really know, are computers that have adapted to a new way of using them: with our fingers. So are smartphones, frankly, in so far as they are computing devices that allow you to do computery stuff.<\/p>\n<p>So &#8216;post PC world&#8217; to me means &#8216;post All-Computer-Stuff-Must-Be-Done-On-A-Desktop-Or-Laptop world&#8217;, which clearly isn&#8217;t as slick.<\/p>\n<p>Am I making any sense at all? I do to me, but sometimes I lose sight of what I&#8217;m saying as I spew it across the screen. Feel free to get involved in the comments.<\/p>\n<p>(Test link to <a href=\"http:\/\/test.skimlinks.com\">Skimlinks<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am getting frustrated with continuing arguments over whether the iPad, or tablets in general, are capable of &#8216;content creation&#8217; or whether they are only good for &#8216;content consumption&#8217;; and what &#8216;post-PC world&#8217; even means when PCs are still the most used device in professional computing. The whole &#8220;is it any good for content creation?&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[361],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creation, consumption &amp; the &#039;post-PC world&#039; - my glass eye \/\/ news<\/title>\n<meta name=\"description\" content=\"The arguments over tablets and content creation\/consumption, as well as the term &#039;post-PC world&#039;, drive me nuts. 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