When was the last time you were blown away by amazing customer service, and who was it? For me it was yesterday, and Moo.com.
It’s the start of the year and I’m planning to take my event and fine art photography business up a notch, so my website is down for a redesign and I’m in the market for new business cards.
I only trust Moo with my business cards these days. I discovered them a few years ago when the only other well-known option for small order business cards was Vistaprint (yuck) and Moo’s cheerful website, design flexibility and all-round friendliness won me over. But the real draw is their business cards (and stickers, labels, postcards and minicards!), which are beautiful quality and very affordable.
This really sounds like a sales pitch but honestly, they’re great. I always get a compliment when I hand one of my cards out, which each carry a different photo full-bleed on the reverse. Given that most business cards end up in a bin eventually, that “Oooh!” moment when I produce them from my pocket really matters.
Well this weekend my mum, who has been on their mailing list since she discovered their sticky labels and minicards, sent me a 30% discount code she’d just received in one such newsletter. I’ve been unsubscribing myself from anything that isn’t important in an effort to de-clutter my inbox so I didn’t get that newsletter but I could certainly use the code. Over the next couple of days I settled on 30 new reverse photos, uploaded them and went to order 100 as well as a couple of holders that display the cards in a fan arrangement – very useful for embellishing that “Oooh!” moment.
Plans: foiled
Except – tragedy! The code didn’t work; it turns out everyone had received their own code, locked to their own account. And I didn’t have one. That’ll teach me for hitting Unsubscribe.
The offer was due to end in a few hours – what to do? Try and send the designs to my mum via Dropbox and have her upload them and order? (That was bound to end in strained family relations) Sign up to the newsletter and leave my order until the next discount code? (Maybe, but there’s no time like the present, seize the day, etc) Chalk it up to experience and order anyway? (And miss out on a potential £15 saving?!)
Or email Moo Support, explain the situation and cheekily ask if I could have my own discount code to replace the one my mum was never going to use, pretty please?
I’m becoming a believer in at least giving the milk of human kindness a chance, so I went for the last option, then closed the browser window and forgot about it.
Just a few hours later (the same day!) Moo support got back to me:
Dear Owen,
Thank you for getting in touch with the MOO Team.
Yes that’s fine! Please use the following code for 30% off your order:
(my secret code was here and it’s all gone now :D)
This one-time use code expires one year from today. Enter this code when you reach the payment screen during checkout. Be sure to enter the code before you input your payment information.
Please feel free to contact us again if you have any further questions.
Best regards,
Ron C
MOO
Now that’s customer service. They didn’t need to do that – they could have apologised and suggested I sign up for the newsletter (which I have done anyway). Instead they guaranteed a sale, saved me some money and increased my loyalty to the point where I’m now writing this blog to share the love, like the corporate shill I most definitely am not.
When was the last time a company’s customer support blew you away like that?
10% off your first Moo order
Full disclosure – the links to Moo.com on this page use my referral link – you can get 10% off your first order and I’ll get a credit towards a new pack of cards in return – thank you! Alternatively if you prefer to pay full price, you can use this plain link.
They don’t just do business cards – there’s minicards, stickers, labels and postcards, all customised with your own designs or some of their free templates. Use them to seal your customer packages, or put your website address on and hand them out in the street – there’s plenty more suggestions on their site.
Enjoy, and thanks for visiting!
