I do rather love a craft beer (my brewery of choice: Scotland’s BrewDog) so Fiz: The Brewery Management Game ($1.99) recently made its way onto my iPad. As a fan of both unusual craft beers and the Kairosoft classic Game Dev Story (which this very closely models itself on), this looked like it could be right up my street, a brewery management game with no infuriating IAPs. So despite having opened my new PS Vita just hours before, by the evening of Christmas Day I was several virtual months into running FizzBat, my new virtual brewery.

Pretty quickly I discovered the need to strategise, particularly after that cocky swine Blumbrau beat me in a competition to win a bigger brewery. You can’t just churn out whatever colourfully monikered beer takes your fancy and flog it to any old shop, you’ve got to actually plan for the seasons (both sports and weather) and get it into the right shops, priced to beat out the competition but still turn a profit. Um… you did research the competition, right?

So I’ve been making a mental list of Fiz Brewery tips and tricks and thought I’d share. If you’ve come up with any strategies of your own feel free to leave them in the comments and I’ll add them to the list!

  • Pause the game – if you’ve ever played Faster Than Light (PC or Mac, superb spaceship management game) you’ll know the value of pausing constantly. The first release version of Fiz auto-pauses just once, when you finish a batch, but when you select to sell it time starts again. This behaviour might be made more sensible in a forthcoming update but for now – remember to pause All The Time! It’s easy to get distracted and forget that as you’re dilly-dallying over this IPA or that American Wheat, this tiny beer specialist or that massive supermarket, time is ticking away. Pause!
  • Always be brewing, queuing or selling – time passes constantly, and time is money! If you’ve not got a batch on the go, one enqueued, and at least one on sale, you’re doing it wrong!
  • Level up the correct skills – you should assign brew jobs based on who has the highest appropriate skill levels for each job. When staff level up make sure to spend the points on those pertinent skills, or occasionally on their Craft score. There’s no benefit to spreading points amongst their other skills if they’re not using them in their regular brew job.
  • Skill points versus Craft points – as well as Skill scores, each staff member also has a ‘Craft’ score that you be increased when staff level up. When brewing a new batch the total Craft points across your team are pooled and made available to spend on ‘Yield’, ‘Speed’ and ‘Quality’. However, if you’re planning on pouring all your Level Up points into Craft so you can spend them all on ‘Quality’ it’s worth noting that according to the developer “the way it’s set up, increasing your employee’s required stats for their job will improve their Quality better than increasing their Craft and spending that point on +Quality in the Brew Menu would.” For this reason, I’d advise focussing on getting your staff highly trained in their particular brew role before putting points into their Craft score.
  • At the start go for ‘Yield’, not ‘Quality’ – in the initial stages of the game you just need to make money to stay afloat, and the best way to do that is eke every last penny of potential profit from each batch by pouring all your craft points into ‘Yield’ and not ‘Quality’. And for the most part you can completely ignore ‘Speed’ until you’ve got a few more Craft points to play with.
  • Easy money at the Bodega – whenever you run out of money the game tosses enough ingredients your way to make a quick batch of the bog-standard lager, Grubb’s Lite, and the Bodega owner waives his stocking fee. So if you’re getting started, or you’re flat broke, brew up some Grubb’s Lite, spend the Craft points on the highest yield possible, and flog it all at the Bodega for around 15 coins for a profit of around 350-400.
  • fiz brewery strategy

  • Plan for the seasons – work out what your go-to Summer, Winter and in-between beers are and around 10 months before you’ll need them start on at least one batch to go into storage in readiness. For example, the Surf Shop – once this opens it’s an almost guaranteed summertime money maker, a boon for beginners in the early stages of the game. It’s only open for a few months from month 6 each year, and their customers really like summery lager, so make sure you have batches of Get Off My Lawn on the go from month 10. Get them into storage, then come month 6 send them to the Surf Shop, price them right and they’ll fly off the shelves over summer, netting a huge profit to pour into new beers.
  • Don’t necessarily always sell full batches – proud as you are of your 100-unit batches, the shops you sell to may not have the space to stock them, or enough customers who prefer that type of beer to buy them all within the two month shelf-life. Refer to the research and consider splitting the shipment.
  • Research! Research! Research! – there’s no two ways about it, you need to do research on your customers and your competition. I always select 50 customers (for more detailed results) over four weeks (because it’s cheapest) and I select both customers and competition the first time.
  • Buy & research new retailers in advance – unless you like spending all your profits on costly Instant Research you’ll want to research a new retailer before you’ve got a batch ready to sell there. Buy into new retailers is while batches are brewing, and run research on them immediately. Then when a batch is ready you’ll have all the relevant info about the new shop at your fingertips.
  • fiz brewery tips

  • Refresh your customer research – competitor research only needs to be done once per shop/market and updates itself monthly after that. Customer research goes out of date over time, however, so remember to occasionally run more customer research at the shops you sell to most in case customer tastes have changed significantly. Start research as soon as you buy into a new retailer, and buy into a new retailer at least a month before you’ll want to sell there.
  • Undercut the competition – if there are competing brands of a similar style at the shop you’re sending your new batch to, look at their quality and their markup. Unless your quality is significantly higher, don’t set your markup higher than theirs.
  • Make whatever the competition ISN’T selling – check to see if a beer type popular at any given shop is actually in stock from your competitors; if it’s not, get your own version in there as soon as possible while there’s no competition!
  • Don’t waste money on stiff competition – the game will warn you if you’re trying to sell in a shop that stocks competitor beers with a far higher Quality score than yours. However, as a rule if your beer Quality score is in the lower third of the range for the competition then don’t bother selling unless you’re willing to seriously undercut them (and throw away potential profit).
  • What’s the recipe for (insert beer here)? – all the recipes are randomised every time a new game is started, so you can’t just start making the best ones cribbed off a Wiki page 😉
  • Finally, don’t forget the mice! – if you find yourself with a spare moment while a batch brews, check out the brewery screen and tap the mice that run across from time to time, they’re always carrying something valuable!
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7 thoughts on “Fiz Brewery Management: Tips & Strategies

  1. Hey there, thank you very much for this article. I bought this game out the Google Play Store earlier this week and I’ve enjoyed it so far, but I’ve been a bit stumped on how to improve my brewery and started looking for some assistance. Your blog was the first really insightful one I found that actually refers to experience. 🙂

  2. If anyone reading is curious on great marketplaces to sell I would recommend The Diver Bar and Slims Margins, those are the two marketplaces I have found to be reliable.

    The Dive Bar for Imperial Pale Ales (or Imperial IPA’s as the game lists them) as there is rarely competition for that style.

    For large profits go to Slim’s Margin, always a ton of customers there you can easily make 2-3k off each batch as you will be making large high quality batches at this point in the game. Just research constantly like the author suggest and then brew accordingly and price appropriately.

    Glavnoe Blyudo is great for Matushka brew, but I find the market unreliable. So store a few batches and when the competitors are overpricing their beer undercut them by 10 coins and make a huge profit. I was able to sell a batch of beer for 60 coins per unit. But the second batch barely sold as the competitors repriced their beer.

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